Hello.. From every training I have had the opportunity to anchor as a trainer, I have always made my students understand that learning a skill is 40percent of being a success in the food industry; The 60percent consist of marketing, the art of negotiation and most importantly BUILDING CUSTOMERS that will trust you and be loyal to you.
How to grow your customers.
Step1. Be confident of what you are bringing to sell or market to them. You cant effectively market what you don’t believe in. If your customer sense your strong belief, he/she is likely to try you out.
Step2. Be sensitive to capture the very infleuntial customer in an organization. For every organisation, there is always a person that people loves to follow, someone they like or really believes in..
It is your job to recognise the person and get him or her on your team. The person will automatically do his job by recommending you to people who matters in his organisation.
Step3. Don’t fake it. Develop the capacity to love your customers, don’t just sell and go. Take some little time to compliment them, play a little, gist a little(if they don’t mind), if they accuse you of wrongs, say sorry and reconcile. Love them and make them smile in your little way and you have got them.
Step 4. Use all the modes that can be used to expand your customer base. That is; facebook, instagram (online and offline).
Step5. Be consistent. This is not an easy feat to achieve however, its a strong key to building your customers. Let them have the mentality that every specific day or days, you are going to come around; be so consistent that their subconscious mind will be expecting you.
Step6. Celebrate your customers and give free things sometimes for example, if a very good customer of mine is celebrating his or her birthday or going on leave, I tend to give them a free product of mine. Once you can convince them you really love them, they are yours.
Step7. Be known for what you sell. Brand yourself with names they can’t forget. This is so that whenever the commodity you sell is being mentioned, your name comes to their mind. Do this and you are on your way of getting recurring jobs.
I really anticipate your comment and questions. Feel free to contact me anytime. Thanks.