I would like to commence by saying condolences to families all around the world that has lost loved ones to covid 19 popularly known as Corona Virus.
According to Billionaire Restaurateur Tilman Fertitta, in a recent interview revealed that He loses a whooping $1Million every day due to the recent waves of attack by the virus.
Apart from countries that are on lock down, many are trying to avoid crowded places which includes parks, town centers and restaurants, Malls, Clubs etc and only creative strategies can ensure you gain your customer’s trust.
Strategies That Can Ensure Survival Of Your Restaurant
Champion The Awareness
If you have not started or not taking it serious, it is imperative that you start. These start with sensitization of your staffs, pasting information about it on the wall, distribution of free handgloves, nose masks, hand sanitizers etc
You can get a registered health worker to give a lecture on preventive measures.
This is important because your team has to understand that once your customer catches a whim of negligence and no awareness whatsoever, they lose trust and they move to where they feel safe.
Most restaurants have an online food delivery platform where people can order and it can be delivered; if you don’t, this is the time to have a solid one.
Now that some countries are on lockdown, and plans to halt activities in others are currently in process as the number grows, this is the time to strengthen your online Delivery platform.
For some reasons, people seem to trust when their food is being delivered than to be at a restaurant where your neighbor can start coughing. Fortunately for all us, corona virus is not food borne.
Increased Cleanliness And Sanitation
This constitutes 60% of the needed measures to be put in place to gain your customer’s full trust.
Listed below are the sanitation exercises top restaurants in the world are adopting to tackle corona virus and also gaining customer’s trust.
* Creating an area where your staffs washes their hands every 15 minutes.
* Equipping your restaurant with hand sanitizers, thermo-scanners, hand gloves and nose guards.
Make sure you have extras for your customers.
Also, all surfaces, door knobs must be wiped every 15 minutes so we do not have mucus or saliva anywhere.
In some cases, you might need to restructure your dining to encourage privacy. Take out must be encouraged so you avoid over crowding; some of your policies must be changed to go in the direction of safety and not profit as these will ensure your survival.
You should understand that any structured visible intentional effort your customer can see will increase their trust in your brand and eventually keep them.
It would also be discussed with their families and friends who would have to change their restaurants for yours.
Sensitize Your Workers
You must never put any sick worker on the front be it a server or waiter. This is not a time to manage your workers and there can be no room for emotions. Any sick worker must remain at home either it is corona or not.
They must be in perfect health. Just a sign of sickness among your workers alone can kill your kitchen in a whim.
Lastly, these are times you save. Put all extras and set aside a financial reservoir in case after all compliance, you are still ordered by the Government to shut down.
I’m of a strong opinion that these pandemic virus will soon blow away. You need to get ready to attack the market as soon as it blows away.
Those restaurants that shows empathy and love during these trying times are going to rule after these pandemic virus is shut down.
I’m always elated to see your comment; don’t hold back and keep in mind I will see it and reply.
Love from Chef Wale and Keep safe.